Industry/Consumer Market Info
| Start with YUFind, a google-type search engine, to find full-text articles on your industry/product. | eg., If you’re thinking of developing a grocery store app, you can enter: MOBILE APPS AND GROCERY SHOPPING. |
| Proquest Business Databases | For certain industries, you can find comprehensive analysis in First Research Industry Profiles. |
| Factiva | see SAMPLE SEARCHES: Factiva |
Company Profiles and Product Info
Company Information can be found in:
YUFind (ADVANCED SEARCH):
SWOT analyses (Strengths, Weaknesses, Opportunities, & Threats) [Note: data from 1 year ago]
· Enter company name in the first search box.
· Enter SWOT in the 2nd search box, and limit it to SUBJECT.
Hoover's Company Profiles - co. history, competitors, products, rankings, and related industry information.
· Enter company name in the first search box.
· Enter Hoover's in 2nd search box; in drop-down menu select JOURNAL TITLE/SOURCE.
Lexis-Nexis Academic Universe - company snapshot, financials, and news
Online Resources Outside YU
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Science, Industry and Business Library (SIBL)Wealth of resources, some of which can be accessed remotely via a NY Public Library card.
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Boston College University Libraries Research GuideExtensive business research guide
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Market Analysis - PRIZMFind out about the different types of consumers that live in your zip code
